Social media can be overwhelming sometimes so knowing the right tools to help you manage social media accounts is a must! If you are a social media manager handling several social media accounts of businesses or a marketing agency with several clients, juggling social media profiles without the right tools can be difficult.
Creating content, scheduling posts and finding out which strategy works for you will be the focus of this list.
Many of these tools have the same features but more importantly help you become effective in your role as a social media manager.
Here are the Top 10 Best Social Media Management Tools
Hootsuite allows you to manage several of your business’ social media profiles. It gives you a bird’s eye view of your social media world. This tool is one of the top choices among social media managers for scheduling posts. It also allows you to engage with your audience right inside the application with just one click from the dashboard. Hootsuite can also be integrated with more than 250 applications. Sniply, Slack, Storify just to mention some. This is the most recommended tool here at gracienoval.com
Buffer allows you to manage several social media profiles. You can schedule posts, collaborate with your team and analyze the performance of your posts. It has a browser extension so you can save something to share for later in case you come across a great article you would like the share with your audience.
Sharing a great story to your audience is one of the many ways to keep them engaged. Bitly lets you shorten links of articles you would like to share. Analytics is available on individual links which allows you to measure performance and collaborate with your team. It gives you a picture of which type of articles your audience like to engage in.
4. Sprout Social
This tool allows you to manage social media profiles and keep track of performance. Sprout Social helps you and your team monitor, respond, measure and and collaborate. Schedule and publish contents from website. browser extension and mobile app.
5. Agora Pulse
Aside from social media management what I really like about Agora Pulse is the capability to tweak your content for each social media network you manage. You can schedule and post or re-queue and reschedule a post over and over. It also has great features for analytics and reporting.
MeetEdgar is a social media management tool that automates content re-sharing and optimize your social traffic. It is designed to help brands perform the tasks of a content manager without needing to hire one. It is ideal for companies that create evergreen content; the app complements their content marketing strategies.
MeetEdgar connects to your Facebook, Twitter and LinkedIn, and through a web plugin, it can be accessed from any mobile device. You can schedule content re-sharing and watch your traffic and engagement increase, optimizing the ROI of your digital assets. It also features a auto-refill queue from your archive of saved updates. The features keeps your social channels populated with your posts. Furthermore, you have the option to use the default categories or create your own to effect a balanced mix of post types. You can also set expiry date for your seasonal posts. Other key features are: direct video uploads, RSS feed imports and URL shortener with in-app click tracking. (Source: https://reviews.financesonline.com)
If Twitter is your main platform for marketing TweetDeck should be your best friend. It allows you to manage multiple Twitter accounts at the same time. Create searches to track topics, events and hashtags. Refine the results with filters at the top of each timeline.
8. Google Analytics
The most comprehensive performance report can be provided by Google Analytics. Get stronger results across all your sites, apps, and offline channels. Google Analytics Solutions offer marketing analytics products for businesses of all sizes to better understand your customers.
9. Google Alert
If you are a social media manager you want to make sure that you are on top of trends on the internet. Google alert allows you to choose topics relevant to your niche and sends you notification daily. It sends you links to the contents or topics you chose.
10. Content Calendar
You will not find this on other lists of social media management tools on the internet. Content calendar is the starting point of social media management system that is why I included it in this list. This is where you plan your strategy and branding. Consistency is the key. Content calendar doesn’t have to be a complicated app or tool. It can be your Google Sheet, docs or even MS Word.
Choosing the right social media account management tool is the key to effective marketing and branding strategy. Social Media Manager’s responsibility is to create contents, manage social media profiles and listen to audience preference. Use the tool that is right for you and will help you consistently gain followers and participate in trending social media topics.